RD.com Appoints Steven Schwartz as General Manager
Published In: Business, New York 
Monday, January 28, 2008 9:12 AM
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PLEASANTVILLE, N.Y., Jan. 28 /PRNewswire/ -- RD.com, the online platform
for Reader's Digest magazine, announced today that Steven Schwartz has assumed
the role of General Manager. In this newly created position, Mr. Schwartz will
lead the extension of the Reader's Digest brand in the digital arena, creating
strategies to drive revenue; developing external partnerships; and
establishing www.rd.com as a large-scale online presence, reflecting the reach
of the magazine.

"RD.com and its ability to create communities will play an increasingly
critical role in extending the 'Life Well Shared' message of Reader's Digest,"
said Eva Dillon, President, Group Publisher, RD Inspiration. "Steven's success
in building sites that serve a variety of consumer needs and interests, as
well as his entrepreneurial spirit, are key to helping rd.com realize its full
potential."

Mr. Schwartz comes to rd.com with more than 20 years of business
development and media experience. Previously, he was Chief Operating Officer
at The Newsmarket, a venture-backed start-up that provides online distribution
of video and other multimedia to media outlets.
Prior to that, he was Senior Vice President and General Manager of Reuters
Consumer Media where he managed Reuters.com, the Reuters sign at Times Square
and Reuters' online syndication initiatives in North America. During his
tenure, Reuters Consumer Media saw nearly a five-fold increase in revenue and
engaged audience.

Before joining Reuters, Mr. Schwartz headed global business development
for Multex.com, Inc., a company that Reuters acquired in 2003. In that role,
he developed distribution relationships and strategic alliances to drive
revenue for Multex's B to B segments as well as MultexInvestor.com, a consumer
site that provided investment research to individual investors.

Mr. Schwartz lives in Manhattan's Upper West Side with his wife and two
children.


RD.com is the website of Reader's Digest magazine, which reaches nearly 40
million readers each month in the United States and twice as many worldwide.
The magazine is published worldwide in 50 editions and 21 languages, and
reaches readers in more than 60 countries. It is the flagship of The Reader's
Digest Association, Inc., a global publisher and direct marketer of products
that inform, entertain and inspire people of all ages and cultures around the
world. Global headquarters are in Pleasantville, N.Y.


SOURCE Reader's Digest


 
Monday, January 28, 2008 9:12 AM

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