Data Warehouse Launches New Wholesale Division
Published In: Business, Florida 
Thursday, February 14, 2008 5:39 PM
< Archive for Sep 2010 >
SuMoTuWeThFrSa
   1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
BOCA RATON, Fla., Feb. 14 /PRNewswire/ -- Data Warehouse, a TRANZACT
company and leading provider of marketing information solutions to the
mortgage and financial industries, today announced the formal launch of its
Wholesale division (http://www.datawarehouseleads.com). This new division is
designed to offer data and analytic services to meet the growing demands of
list brokers, data resellers, telemarketing call centers and direct mail &
marketing agencies.

Ben Waldshan, founder of Data Warehouse and Executive Vice President with
TRANZACT, has made the following appointments for the newly organized
division: Ari Davis, Director of Client Services; Todd Johnson, Director of
Marketing; Bryan Shetsky, Director of Sales; and Bob Squiers, Director of
Business Development.

Over the past decade, Data Warehouse, through its relationships with
credit bureaus and other compilers of enriched data, has established itself as
the marketing information industry's premier aggregator of consumer,
financial, homeownership and property related data. The Company has amassed
the largest, most deeply populated and accurate information available for
marketing purposes in a database containing 72 million unique homeowner
records.

"The formal organization of a dedicated wholesale division and team is a
direct response to the growing demand we are receiving in the marketplace by
the industry's most successful data resellers, deployment companies, and
marketing services agencies to access Data Warehouse data and analytic
solutions," said Waldshan.

"By leveraging Data Warehouse's capabilities, and integrating our
solutions into their business practices, data dependent organizations can
further refine the effectiveness of their lead generation and customer
acquisition efforts. The result is improved return on marketing investment for
their clients," Waldshan continued.

In second quarter 2008, Data Warehouse will also launch an online count
and order interface that will enable clients to perform robust queries against
hundreds of predictive data attributes to identify the most precise targeted
prospects for their marketing programs.


Data Warehouse is a wholly owned subsidiary of TRANZACT which was recently
purchased for $185 million by Veronis Suhler Stevenson, a leading private
equity firm in the media, information, marketing services and education
industries. TRANZACT management has built a highly differentiated business
model in the marketing solutions industry and is considered the pioneer in the
emerging sector of outsourced customer acquisition solutions for Fortune 1000
brands.


About Data Warehouse Corporation

Founded in 1997 and headquartered in Boca Raton, Florida, Data Warehouse
has grown into the nation's leading market information services company
serving the mortgage and financial services industries. Data Warehouse
licenses and aggregates public record and credit data on 72 million homeowners
in the United States, selling targeted prospect lists and analytical services
to a diverse group of mortgage brokers, bankers, and financial service
companies nationwide. Data Warehouse has serviced more than 15,000 clients
since its inception. Additional information about Data Warehouse can be found
at http://www.dwcsolutions.com.


About TRANZACT

Based in Fort Lee, New Jersey, TRANZACT is the leader in providing
end-to-end technology-driven customer acquisition solutions to the financial
services and media and telecommunications sectors. TRANZACT leverages and
integrates sophisticated digital, data, and direct marketing solutions to
deliver qualified leads, fully provisioned sales, and robust customer
management systems to brands seeking to acquire and manage large numbers of
customers. Additional information about TRANZACT can be found at
http://www.tranzact.net.


About Veronis Suhler Stevenson

Veronis Suhler Stevenson (VSS) is a private equity firm that invests
buyout and structured capital funds in the media, information, marketing
services and education industries in North America and Europe. VSS provides
capital for buyouts, recapitalizations, growth financings, and strategic
acquisitions to companies and management teams with a goal to build companies
both organically and through a focused add-on acquisition program. To date,
VSS equity and structured capital funds have invested in more than 59 platform
companies which have, in turn, completed more than 245 add-on acquisitions
resulting in a portfolio with realized and unrealized enterprise values in
excess of $12 billion. Additional information about Veronis Suhler Stevenson
can be found at http://www.vss.com.


SOURCE Data Warehouse Corporation


 
Thursday, February 14, 2008 5:39 PM

Share Socially:
BlinkListBlinkList del.icio.usdel.icio.us DiggDigg FurlFurl ma.gnoliama.gnolia redditreddit SimpySimpy SpurlSpurl BlogMarksBlogMarks NewsvineNewsvine Share on Facebook Sphere: Related Content

Related Press Releases

BB&T names Ellison president of Warehouse Lending Division
Published In: Business, Florida, North Carolina 
Thursday, October 22, 2009 10:43 AM
SGI Adaptive Data Warehouse Solution Goes Visual
Published In: Business, California 
Monday, September 22, 2008 9:00 AM
Teradata Advances Discover's Data Warehouse Capabilities
Published In: Business, California, Ohio 
Thursday, March 11, 2010 2:00 PM
Contact Us | Terms of Use | Trademarks | Privacy Statement
(c) 2008-2009 Press Related